Appaman launches for Target making coolness more affordable

At this point, it's not news that Target is spot-on in the designer collaboration department. They seem to keep churning out awesome new collection after awesome new collection with the hottest kid brands around. And now it's Appaman's t…

Appaman launches for Target making coolness more affordable
At this point, it's not news that Target is spot-on in the designer collaboration department. They seem to keep churning out awesome new collection after awesome new collection with the hottest kid brands around. And now it's Appaman's turn. Hooray!
Appaman, the beloved Brooklyn-based brand with the fun-loving mascot ape is partnering with Baby Buggy for their foray into Target-world. The Appaman for Target collection is the final collection in the partnership between the retailer and Jessica Seinfeld's charity. The collection includes adorable onesies, ruffled tank tops with bubble shorts, and polos with matching pants, many adorned with the Appaman ape logo and in sizes from 0-9 months. I got a sneak peak at one of the onesies and was impressed with the quality of cotton--definitely soft enough for my soon-to-be-born son to sport. And no doubt he'll be just fine with the lower price too. Appaman for Target will be available through June 19 at select Target stores and on Target.com. 10 percent of proceeds from each purchase will go to the wonderful charity Baby Buggy.

More in BabyView all picks →

Classic strollers for modern parents

Classic strollers for modern parents

Preparing for a new baby makes you suddenly notice every detail of your home—and every piece of gear you’re about to bring into it. For families who appreciate thoughtful design, quality materials, and can afford products that look as be…

Coterie: A diaper brand that lives up to the hype

Coterie: A diaper brand that lives up to the hype

Finding a diaper brand that truly lives up to the hype can feel like a full-time job. Between blowouts, overnight leaks, and sensitive skin, parents quickly learn that not all diapers are created equal. That's one reason Coterie has earn…

The stroller you deserve, from Mockingbird

The stroller you deserve, from Mockingbird

Let’s clear something up: the stroller you push every single day should not feel like a compromise. You want something that looks good, works hard, and doesn’t make you question your life choices halfway through a Target run. Enter Mocki…