This is a sponsored message from EasyKicks Shoe shopping with kids can be pretty challenging, then when you do find just the right pair, it's like the shoes are outgrown or destroyed before their time. That's where EasyKicks comes in, to…
If you've done any back-to-school shopping lately, you may have noticed, like we have, that llamas are taking over the world. Quietly. And with deceptive cuteness because let me tell you, llamas mean business. The takeover may be inevita…
We've been binging on the Olympics at our house, and it has us seeing gold, silver, and bronze. (Go Team USA!) Now, our love for the medals is spilling over into our closets too, because a little metallic accent is always a good thing. A…
Since sunscreen applications, checking swim diapers, and dragging a bag full of snacks, toys, and towels to the pool all falls on the grown-up in charge, we're up for anything to make it easier. We've found that the new swimsuits from Fa…
Leave it to my own cool mom to provide us with a most excellent Cool Grandmom Pick as we make the most of the final sweltering weeks of summer -- Frogglez Goggles . My kids refuse to go in the pool without goggles, and these are the firs…
I am definitely a fan of no-tie sneakers. I mean, even though my 9-year old son knows how to lace up his sneakers perfectly fine, he much prefers being able to slip his shoes on in the morning right before he runs out the door. And I'm a…
I'm like a lot of parents, in that I know my kids should be wearing sun protection for their eyes, but I'm not inclined to drop a lot on kids' sunglasses. Then I started thinking, if I'm spending $15–20 on safe kids' sunscreen that gives…
We're so glad we're raising girls in an era where feminism is front and center, and the number of strong, visible female role models is growing across every profession at the highest levels. So I was thrilled when I saw this adorable fem…
Serious bookworms out there are probably already familiar with the cool, literary-inspired gear from Out of Print . Maybe your kid proudly sports the Madeline cover art on her Out of Print tee , or your baby's rocking a Very Hungry Cater…
This post presented in partnership with Target If you're not a total Target addict like I am (seriously, my daughter and I spent a good two hours in their Brooklyn store yesterday and I have the biceps to show for it), you may not be awa…
When it's brutally hot outside like it is now in some areas -- hello, summer! -- we start thinking seriously about protecting our littlest ones' skin from damaging UV rays. And, sunscreen can only do so much. It's important we find other…
I am an unabashed Athleta fan after being introduced to their clothes by a friend a couple of years ago. I practically live in them, mostly because I can wear them to workout and then for the rest of the day without feeling like I'm wear…
In honor of Flag Day today, which commemorates the adoption of the American Flag, I rounded up some of my favorite interpretations of American flag t-shirts for kids. I know that when I was a kid, I absolutely adored my denim vest printe…
Each year, when we put together our Father's Day Gift Guide , we have an extra-soft spot when it comes to seeking out cool Father's Day gift ideas for new dads. There's something so special about commemorating the day for the very first …
It's become somewhat of a summer tradition to share with you our favorite modest two-piece swimsuits for girls, because teensy triangle bikini tops just feel wrong to lots of parents of girls who haven't even hit puberty yet. And maybe, …
Though I've heard a lot of people joke that they'll be shipping themselves over the Canadian border if this year's presidential election doesn't go the way they hope, I know that for the vast majority of us, there's no place like home. E…
It's summertime, and lemons are everywhere. I'm making pie. Beyoncé's making music . And now babyGap is partnering with Alex's Lemonade Stand Foundation (ALSF), an organization dedicated to curing childhood cancer, with an exclusive coll…
I pretty much love all the hip, modern kidswear from Nununu . Some of it pushes design boundaries though, so when I heard they introduced new swimwear for kids this season-- well, I wasn't sure if it would be a little too avant-garde for…
We're dying of cuteness over here! Having just taken a look at the brand new collection of cute kids' sneakers from EMU Australia -- oh my goodness. Adorable. I think they're sporty enough for a trip to the playground but stylish enough …
Last fall, two of our editors tried Stitch Fix and gave their totally honest reviews about their experience (one liked it, one didn't). This month a new twist on the popular shopping service trend launched, but this time it's for kids. I…
We're fond of baby rain ponchos as easy, pull-on-and-off alternatives to the traditional raincoats with all those snaps and buttons. You too? Well then your rainy day blues are about to get a little brighter since we discovered these bri…
Though I haven't been able to pack away the winter boots just yet (and really, spring, where are you?), I'm pretty sure the warm weather will be here soon. To help us all get ready for no-socks season , I've rounded up five of the most r…
I just so happened to be in a Vans store without children last weekend (dreamy, right?) and whoa, just when I thought some of my favorite shoes couldn't get any cooler, they did. If you're like me and are shopping for spring and summer s…
We have loved Pink Chicken 's beautifully made, non-fussy dresses and tunics for so many years. I remember Liz once showing off one of her favorite dresses that had been passed from child to child and was still going strong many years la…